Concept Testing

Validate Your Vision
Before Investing

The Power of Early Feedback

80% of new products fail within the first year. Concept testing drastically reduces this risk by identifying potential issues and validating ideas before significant investments are made.

Don't let great ideas go to waste.

Concept testing is your crystal ball for predicting a product's potential. Before you invest time and resources in development, gauge customer reactions to your concepts.

This vital step helps you prioritise the most promising ideas, identify potential pitfalls, and refine your concept into a winning proposition.

Turn your "what if" into a "why not!"

Inquisitive minds want to know...🤔

Which concept resonates most strongly with our target audience?

What specific features or benefits are most appealing to potential customers?

Is the price point appropriate for the perceived value of the concept?

Insights Board Research provides the clarity needed to prioritise and refine your ideas through concept testing. We utilise multiple methods such as:

Monadic Testing

Present one concept to each respondent to gauge individual reactions without comparison bias.

Sequential Monadic Testing

Show multiple concepts to each respondent in a random order, allowing for comparisons while minimizing order bias.

Protomonadic Testing

Combine sequential monadic testing with a comparison test to validate results and understand preferences.

Conjoint Analysis

Determine the relative importance of different attributes (e.g., price, features, benefits) and how they influence consumer choices.

Through these methods and more we gather:

Early Feedback

Gather valuable insights from your target audience before investing in full product development.

Pinpoint Winning Concepts

Identify the ideas that resonate most strongly with your customers.

Data-Driven Decisions

Make informed choices based on consumer preferences and perceptions, reducing the risk of costly mistakes.

In-Depth Analysis

Go beyond identifying popular concepts to uncover specific features, benefits, and price points that appeal to your target market.

Global Reach

Access local or global insights to ensure your concept resonates with a diverse audience.

Expert Guidance

Navigate the complexities of concept testing with our expertise and resources, ensuring a successful product launch.

Unsure Which Idea to Pursue?
Concept Testing Provides Clarity
Get Started Now.

Don't Let Your Concept Fall Flat

Email Today

to ensure your next big idea is a winner.